If you are pay­ing atten­tion, you have noticed cup­cakes every­where now a days. So, Rose Kennedy’s arti­cle about Knoxville’s cup­cake trend caught my atten­tion in last week’s The Metro Pulse. My room­mate is an avid baker and true cupcake-lover (she has been rav­ing about Williams-Sonoma cup­cakes since Christ­mas). I decided to get in on the trend and vis­ited the newly-opened Bear­den loca­tion of The Cup­cak­ery last night.

The new store is chic and clean. In addi­tion to cup­cakes, you can grab logo cof­fee mugs and shirts with phrases such as, “i love me some cup­cakes.” The cus­tomer ser­vice left a lot (A LOT) to be desired. The very nice staff seemed stressed and har­ried with just three cus­tomers in line. They had run out of sev­eral var­i­ties and didn’t have bags avail­able for cus­tomers with mul­ti­ple boxes. How­ever, I chalk this up to a new store and new employ­ees who I hope can find their groove soon. I took a red vel­vet and tuxedo home for the afore­men­tioned cup­cake lov­ing roommate.

The prod­uct was delec­table. The cake was dense and moist, yet fluffy, and the cream cheese icing was rich and sweet. Cup­cakes are avail­able as a sin­gle serv­ing for $2.75 or by the dozen for $31. An employee men­tioned that they will soon be sell­ing four cup­cake sam­pler packs as well. Be an office hero and take a dozen into your break room today.

Where do you side in the Knoxville cup­cake wars? The Cup­cak­ery, Mag Pie’s, Rita’s, VG’s?

Creative Commons LicensePho­tog­ra­phy by ShamsD