Knoxify

You may be sur­prised to see that the author of this entry is me, Casey. With Bran­don being the local insur­ance mogul he would seem­ingly be a bet­ter fit to tackle this one.

Not the case.

Bran­don approached me sev­eral months ago about launch­ing an insurance-centric blog for his com­pany, John Bai­ley Co. Gut reac­tion: BORING!

How­ever, once I con­nected a few dots in my scat­tered mind I began to put 2 and 2 together.

My con­clu­sion: what a great way for poten­tial and cur­rent cus­tomers to see the peo­ple behind their insur­ance poli­cies.

There are already a few leg­ends in this area of cus­tomer ser­vice. Zap­pos CEO, Tony Hsieh, leads the global cus­tomer sat­is­fac­tion parade by offer­ing both a com­pany blog and Twitter-centric web­site.

Locally, Suzy Trotta has impressed me by putting the “real” in real estate. Sure, she wants your busi­ness, but she also wants you to know what kind of per­son will be han­dling one of the largest invest­ments you’ll ever make.

In the com­ing months I encour­age you all to keep a watch­ful eye out for The Bai­ley Post. Bran­don has his team of employ­ees — which includes his Baby Boomer Dad who serves as Pres­i­dent — ready to show the world a new side of insur­ance. In an indus­try that has seen lit­tle change in the past, this is the most inno­v­a­tive cus­tomer ser­vice effort I’ve wit­nessed to date.

Unless of course the Aflac goose is your homeboy.