If you are paying attention, you have noticed cupcakes everywhere now a days. So, Rose Kennedy’s article about Knoxville’s cupcake trend caught my attention in last week’s The Metro Pulse. My roommate is an avid baker and true cupcake-lover (she has been raving about Williams-Sonoma cupcakes since Christmas). I decided to get in on the trend and visited the newly-opened Bearden location of The Cupcakery last night.
The new store is chic and clean. In addition to cupcakes, you can grab logo coffee mugs and shirts with phrases such as, “i love me some cupcakes.” The customer service left a lot (A LOT) to be desired. The very nice staff seemed stressed and harried with just three customers in line. They had run out of several varities and didn’t have bags available for customers with multiple boxes. However, I chalk this up to a new store and new employees who I hope can find their groove soon. I took a red velvet and tuxedo home for the aforementioned cupcake loving roommate.
The product was delectable. The cake was dense and moist, yet fluffy, and the cream cheese icing was rich and sweet. Cupcakes are available as a single serving for $2.75 or by the dozen for $31. An employee mentioned that they will soon be selling four cupcake sampler packs as well. Be an office hero and take a dozen into your break room today.
Where do you side in the Knoxville cupcake wars? The Cupcakery, Mag Pie’s, Rita’s, VG’s?
Photography by ShamsD